A Digital Marketing and Communications Specialist
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About Me.
I’ve worked in social media across education, travel, retail, financial services, and small businesses. I’ve led influencer marketing campaigns for startups, small businesses, and global brands like Adidas, Reebok, and Free Fire. I even grew my TikTok to 100,000+ followers in a week and help brands leverage UGC and digital strategies for growth.
Education
BUSINESS MARKETING DIPLOMA
Humber College
Dean’s Honor List, Graduated with Honors, Frank Franklin Scholarship Recipient
2022 - 2024
BACHELOR IN COMMUNICATIONS
Centro Universitario de Comunicación
2007-2010
Evaluated by WES, equal to a Canadian Bachelor's degree in Communications four years
Ref# 5811672IMM
Certifications
PUBLIC RELATIONS CERTIFICATION, Public Relations Council, Series Certificate 2021
INFLUENCER MARKETING STRATEGY CERTIFICATION Rutgers University-New Jersey 2023
INBOUND MARKETING CERTIFICATION Hubspot Academy 2024
SOCIAL MEDIA MARKETING CERTIFICATION Hubspot Academy 2024
SEO CERTIFICATION Hubspot Academy 2024
MY JOURNEY
PR & INFLUENCER MARKETING BACKGROUND
My career began in Mexico’s lifestyle & start- up sector, developing PR strategies for global brands including Reebok, Adidas, Montelobos, Free Fire Ben & Frank, and emerging fashion designers & chefs.
Core Expertise:
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VR & Metaverse Experiences / Hybrid Campaigns
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Influencer Marketing (End-to-End Strategy)
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Strategic Communications (Brand Positioning & Messaging)
2015 - 2022
Tiktok Content Creator @Teffaviajera
2020 - Present
My journey began with building my personal brand, where I created a TikTok channel to encourage women to overcome their fear of traveling alone. Through tips, personal experiences, and storytelling, I inspired them to start solo traveling.
Achievements:
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+200,000 followers on TikTok
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Gained +100,000 followers in one week (thanks to a viral video using storytelling, inspiration, and relatable content)
How?
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Social Media Strategy
(target audience, goals, content pillars) -
High-Value Content
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Engaging Storytelling
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Data-Driven Analytics
Social Media & Content Marketing Specialist
LATAM
Humber College 📍Toronto
2023 - 2024
Content Creator (Humber Hispanoamérica)Developed and executed a digital content strategy to attract Latin American (LATAM) students by shifting focus to short-form videos, showcasing why Humber College is the ideal choice for studying in Canada.
Achievements:
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Increased reach by 5,485% through short-form videos for LATAM students
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Created the most viral post for @HumberHispanoamerica
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Improved SEO rankings in Mexico and Colombia (blogs + pain-point-focused Google Ads keywords)
How?
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Viral content: testimonials, memes, life hacks, and engaging content
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SEO + Paid Ads: Optimized blogs + problem-focused ad campaigns
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Real-time metrics analysis for strategy adjustments
Digital Marketing & Content Creation
Kandy Media 📍Toronto
2024 - 2025
Digital Content Creation
content across Instagram, TikTok, LinkedIn & Pinterest for Small Businesses, Retail, Financial Industries
Event Content
Provided strategic support for event listings and promotional materials and Recap for events
Taste of Lawrence, Taste of Kingsway, Taste of Cooksville, Pape Village Block Party.
Achievements
-217.7% reach growth for Pape Village BIA
- 101,881 video views for Kingsway BIA (90 days)
- Paid/organic media Meta Ads & Tiktok Ads for
maximum visibility
ALPFA Toronto
Volunteer 📍Toronto
2025
