A Digital Marketing and Communications Specialist
Resume
Professional Summary
Experienced Digital Strategist with over 11 years in PR, Influencer Marketing, and Social Media. Skilled at driving engagement, increasing brand visibility, and achieving rapid growth through strategic campaigns. Proven success in managing high-impact digital projects, leveraging analytics to optimize results, and building strong brand presence.
Skills
Leadership Entrepreneurship Influencer Marketing Social Media Strategy Public Relations Content Creation Budget Management Contract Management Creative Initiatives Event Planning and Management Cross-functional Collaboration Brand Development and Repositioning Campaign Management
Work Experience
2024- Present
MARKETING MANAGER ⎮ Kandy Media
-
Event Management & Marketing Support: Contributed to the success of Taste of the Kingsway, Taste of Cooksville, and Taste of Lawrence through marketing and event management initiatives like media listings, content generation, and social media coverage.
-
Social Media Management & Video Content Creation: Produced engaging content for Instagram, TikTok, Facebook, and Pinterest, enhancing brand presence for @PapeVillageBIA and @CuteCraftsWorld.
-
Volunteer Management: Coordinated over 100 volunteers for Taste of Lawrence 2024, ensuring smooth event operations.
2023 - 2024
SOCIAL MEDIA MANAGER ⎮ Humber College
-
Increased followers by 20% and engagement by 116% in four months through video content for @humberhispanoamerica Instagram.
-
Achieved a +5,485% increase in account reach by creating engaging video content for non-followers and converting them into followers.
-
Developed ongoing digital marketing strategies, including Google Ads, Meta Ads, and webinars targeting Latin American students.
2021-2023
PUBLIC RELATIONS FOUNDER & CEO ⎮ Tegoo.mx
-
Structured a communication agency, remotely, generating $500,000 CAD in its first year.
-
Managed high-profile clients like Adidas, Reebok, and Free Fire.
-
Led digital activations, hybrid campaigns, and experiential projects across various countries, with notable results in sales growth, consumer engagement, and influencer outreach.
-
Specialized in developing communication strategies for product launches, digital experiences, and influencer marketing.
​
2014-2021
PUBLIC RELATIONS DIRECTOR & CO-FOUNDER ⎮T.Huxley PR
-
Reduced agency costs by 90% through adapting the business model to offer digital experiences, including Virtual Reality, Augmented Reality, and Metaverse campaigns.
-
Secured Havaianas as the agency’s first international client, maintaining the partnership for four years and attracting additional high-profile fashion brands.
-
Developed PR strategies for gastronomy brands, collaborating with over 40 restaurants and major food festivals.
-
Led PR and influencer campaigns for Montelobos, Ben & Frank and Reebok, resulting in major brand acquisitions and long-term client relationships.
-
Led the digital activation for Reebok’s Jurassic World campaign, resulting in a 45% sell-through rate in the first week and over 50,000 new fans.
2010-2014
SENIOR PUBLIC RELATIONS EXECUTIVE ⎮Another.Co
-
Structured and laid the foundations of the fashion showroom at the Best Latin America Public Relations Agency by creating strong relationships with editors and fashion stylists, positioning the agency in the fashion field.
-
Provided innovative Public Relations strategies that resulted in a 40% increase in the agency’s fashion clients.
-
Adapted communication strategies sent by HQ for brands like Calvin Klein and Victoria's Secret to fit regional needs in Latin America.
-
Coordinated the development and execution of the strategy for the first Instagram live Vogue Mexico fashion show and executed Calvin Klein for Vogue.
Education &
Certifications
2024
BUSINESS MARKETING DIPLOMA WITH HONOURS
Humber College Institute of Technology and Advanced Learning • Toronto, Canada
Dean’s Honor List
2010
BACHELOR IN COMMUNICATIONS
Centro Universitario de Comunicación • Mexico City, Mexico
Evaluated by WES, equal to a Canadian Bachelor's degree in Communications four years, Ref# 5811672IMM
2023
INFLUENCER MARKETING STRATEGY Certification
Rutgers University-New Jersey • Coursera
2024
GOOGLE ADS DISPLAY Certification
Google Skillshop
2024
SOCIAL MEDIA MARKETING Certification
HubSpot Academy
2024
SEO Certification
Hubspot Academy
Technical Skills
Microsoft Excel Word Powerpoint Outlook Google
Workspace Hubspot Planable Hype Auditor Canva Capcut Google Ads Meta Ads Tiktok Ads Wix Moz