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Marketing & Communications Strategist
Blog
What I Learned From Creating Content on TikTok
After years of building strategies, telling stories, and helping brands and services become newsworthy, I decided to fully dive into the digital world: content creation, social media management, and a “digital-first” mindset .Why? Because that’s exactly where our ideal consumer lives—no matter the industry. When TikTok transformed the way we communicate—visual, fast, raw, and honest—I made it my mission to truly understand the platform.The result? 100,000 followers in one wee
2 days ago2 min read
UGC vs. Influencer Marketing vs. Affiliate Marketing: What’s the Difference?
In the world of digital marketing, User-Generated Content (UGC) , Influencer Marketing , and Affiliate Marketing are powerful strategies...
Feb 62 min read
How TikTok Made Me Realize the Power of Community
TikTok has evolved beyond a simple social media platform—it’s now a space for community building, brand growth, and digital engagement....
Oct 25, 20242 min read
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