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Marketing & Communications Strategist
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Adidas x Real Madrid Campaign
Role
Project Director
Overseeing the team and coordinating with partners for event execution, social media strategy, landing page creation, influencer marketing, PR, in-store, and virtual elements.
As the Project Director for this campaign celebrating Real Madrid’s 120th anniversary and the launch of their new jersey, I led the creation and execution of a hybrid digital and in-person experience in Mexico, designed to find the “Most Real Fan” of Real Madrid.
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