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Marketing & Communications Strategist
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Reebok x Jurassic Park Campaign
Project type
Digital Marketing + Public Relations Activation
Date
July 2021
Location
Mexico City
Role
Project Director and Public Relations Director
Situation: Launched an activation to promote the Reebok x Jurassic Park collaboration, drive sales, and engage fans of the franchise during the pandemic.
Solution: Developed "Escape Park," a 3D escape room experience where the participant with the fastest time and highest score won a trip to Orlando.
Highlights:
50,000+ new fan database
12,000 participants from Mexico and LATAM
45% sell-through in the first week
+50 Media Clippings
+200 influencer mentions across social media
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