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Marketing & Communications Strategist
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Reebok “Fashion” TOOLKITS LATAM
Project type
PR Strategy & Fashion Brand Positioning
Situation: Globally, Reebok was launching major collaborations with fashion brands, but these efforts hadn’t yet been locally activated in Latin America, with Mexico set to lead the way.
Solution: As PR Director of the agency, I developed toolkits for Latin America, outlining communication objectives, influencer archetypes, media samples, activation ideas, and localized images for regional use.
Results: Led Reebok’s communication and fashion positioning in Latin America since 2018.
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