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Marketing & Communications Strategist
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Maison Kayser Mexico Market Introduction
Project type
PR Strategy & Brand Positioning
Maison Kayser, a foreign brand, lacked positioning in the Mexican market.
Developed a comprehensive PR strategy to introduce the brand in Mexico. This included collaborations with key opinion leaders (KOLs) such as Martha Debayle, strategic sponsorships, monthly brand storytelling around cultural events, and exclusive interviews with Eric Kayser.
Results:
-Achieved high "Brand Love" in top Mexican media outlets.
-Successfully positioned Maison Kayser as a key player in the gastronomy industry in Mexico.
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