Marketing & Communications Strategist
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Humber College
Project type
Content Creation, Digital Marketing, & Event Management
Role
Content Creator & Digital Marketing Specialist (Part-time)
As part of Humber College’s recruitment strategy, the goal was to attract Latin American students through the Instagram account @humberhispanoamerica.
I managed content creation, producing 80% video content and developing digital marketing strategies using Google Ads, Meta Ads, and webinars. Additionally, I organized three student summits to showcase the Latin community at Humber, inspiring prospective students from Latin America to choose the college.
Results:
-Boosted the engagement rate to 2.35%
-Created the #1 most viral content on the account
-Increased followers by 20% within four months
-Achieved a 116% rise in engagement through short video content
-Delivered a +5,485% surge in account reach
-Successfully converted non-followers into followers with targeted content
