Bombavista PR Launch

Context: In November 2021, the client, a new startup, initially requested media coverage to validate their services for SEO and quoting purposes. I encouraged them to broaden their strategy by creating TikTok content to better reach their target audience.

Solution: I developed a strategy that went beyond traditional media, focusing on TikTok influencers and engaging the brand’s buyer persona where they were most active.

Highlights:
Secured 24 tailored media clippings
Activated 30 influencers through product exchanges
Generated 130 social media and media recommendations
Key influencer posts tripled sales and doubled social media followers