Marketing & Communications Strategist
Teffa González
Marketing and Communications Strategist
PR · Influencer · Social Strategy
I’m Teffa González, a Brand & Communications Strategist with 11+ years of experience in PR, influencer, and social media across LATAM, the U.S., and Canada.
I’ve directed campaigns for brands like Adidas, Reebok, ESPRO, and Montelobos, blending cultural insight and trend-driven storytelling to connect with Millennial and Gen-Z audiences.
With 200K+ TikTok followers, I bring the dual perspective of strategist and creator to build authentic, impactful campaigns.
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About Me.
+11
years
Leading PR, influencer, and social media campaigns across LATAM, the U.S., and Canad
+50
brands
Worked with lifestyle, fashion, startup, and gastronomy clients through content, media, and creator strategies.
+200k
followers
Built a TikTok travel community through trend-driven content and authentic brand partnerships..
Education.
BUSINESS MARKETING DIPLOMA
Humber College
Dean’s Honor List, Graduated with Honors, Frank Franklin Scholarship Recipient
2022 - 2024
BACHELOR IN COMMUNICATIONS
Centro Universitario de Comunicación
2007-2010
Evaluated by WES, equal to a Canadian Bachelor's degree in Communications four years
Ref# 5811672IMM
Certifications.
PUBLIC RELATIONS CERTIFICATION, Public Relations Council, Series Certificate 2021
INFLUENCER MARKETING STRATEGY CERTIFICATION Rutgers University-New Jersey 2023
INBOUND MARKETING CERTIFICATION Hubspot Academy 2024
SOCIAL MEDIA MARKETING CERTIFICATION Hubspot Academy 2024
SEO CERTIFICATION Hubspot Academy 2024
Experience.
Brand & Communications Manager
DKK Brands 📍Toronto
May - Ago 2025
Led PR, influencer, and social strategies for three premium homeware brands in Canada and the U.S.
Highlights include boosting sales +200% during low season, reviving dormant social channels (0.8% → 4.5% ER), and directing PR Agency securing 60+ Tier 1 media features (CNN, NYTimes, Bon Appétit, WIRED) with 9M+ impressions in 4 months.
Launched Canada’s first French Press Coffee Bar, driving 65K+ impressions, +55% web traffic, and +143% Canadian audience share.
Core Expertise:
-
PR Campaign Direction & Media Relations
-
Influencer Marketing Programs
-
Social Media Growth & Engagement
PR Direction & Campaigns
Social Media
ESPRO Coffee Bar - Opening
Launch strategy, event design and execution, community leader attendance, PR, influencer partnerships, media coverage, and social media amplification.
Digital
Marketing Specialist
Kandy Media 📍Toronto
2024 - 2025
Increased reach by +217% for Pape Village BIA (46.9K accounts in 1 year).
Delivered 101K+ video views in 90 days for Kingsway BIA with a video-first strategy.Scaled Cute Crafts World community by 100%, launching TikTok & Pinterest.
Directed community events (Taste of Lawrence, Kingsway, Cooksville) with 100+ volunteers, maximizing visibility and attendance.
Brands I worked with
PR & INFLUENCER & PR CAMPAIGN SPECIALIST – Agency Side
Tegoo.mx / T.Huxley PR 📍Mexico City
2015 - 2022
My career began in Mexico, where I developed public relations strategies that eventually evolved into a focus on influencer marketing for lifestyle, startup, gastronomy, and fashion brands. I have crafted PR and influencer strategies for global brands such as Reebok, Ben & Frank, Bombavista, as well as for emerging fashion designers and chefs.
Core Expertise:
-
Influencer Marketing (End-to-End Strategy)
-
PR Campaigns (End-to-End)
-
Strategic Communications (Brand Positioning & Messaging)
Reebok
I managed five years of Reebok’s PR and influencer campaigns in Mexico for the Fashion division
-
Brand ambassador
-
Paid influencers
-
Earned creators.
"Reebok Friends"
Created the Reebok Friends Program, consistently activating 25+ earned micro-influencers each quarter.
Through monthly product seeding and exclusive content, we gained early campaign support and strong brand visibility, resulting in 300+ organic influencer publications annually, building loyalty and authentic advocacy.
AR + Influencers
Reebok x Jurassic World
Boosted Reebok x Jurassic World’s digital activation with 20 paid creators, generating 50,000 leads and a 45% sell-through rate.
Developed and led the influencer strategy that transformed Ben & Frank from a startup into a fashion brand by launching its first artist collaboration:
Ben & Frank x Taquito Jocoque
Ben & Frank x Pony
a campaign that boosted brand identity and remains a crucial part of its positioning today.
Developed Ben & Frank’s guerrilla marketing campaign with local influencers to strategically position the brand.
Executed Bombavista’s launch through a TikTok strategy.
Activating 40+ creators, tripling sales, and doubling followers in four months.
Collaborated with 40+ food & beverage brands, building outreach strategies with foodie creators and lifestyle bloggers.
Social Media & Content Marketing Specialist LATAM
Humber College 📍Toronto
2023 - 2024
Developed content strategy for @humberhispanoamerica, driving a +5,485% increase in reach and creating the #1 most viral post on the account.
Implemented Meta Ads strategies, increasing followers by 20%.
2020 - Present
I also know the other side of influencer marketing and content creation. By building personal brand, where I created a TikTok channel to encourage women to overcome their fear of traveling alone. Through tips, personal experiences, and storytelling, I inspired them to start solo traveling.
Achievements:
-
+200,000 followers on TikTok
-
Gained +100,000 followers in one week (thanks to a viral video using storytelling, inspiration, and relatable content)
How?
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Social Media Strategy
(target audience, goals, content pillars) -
High-Value Content
-
Engaging Storytelling
-
Data-Driven Analytics
Brand Collaborations
